The Largest Dedicated Video Advertising Network
YuMe is the largest dedicated video advertising network, connecting brands with consumers via video advertising. With more than 500 million video streams per month and 500+ publishers, YuMe reaches more than 63 million unique viewers every month.
We re-launched the YuMe brand as part of an integrated campaign. Singlebound brought YuMe to life with the Happy Ad mark and the tagline “ Where Ads Go To Play ”.
The strategic rebrand laid the groundwork for direct mail campaigns and a new website showcasing lots and lots of video.
20% Response Rate on the First Mailing
We wanted a direct mail campaign and sweepstakes that would really engage prospective media buyers. So we mailed branded View Masters with witty, on-brand View Master reels to media buyers across the country. It clearly resonated with them and we saw a 20% response rate on the very first mailing.
To participate, recipients had to open the package, insert the reel into the View Master and make it to the last frame of the reel to find the promo-code. The promo code then had to be entered into a web form. Given the multiple steps involved and the high response, we are very pleased with the brand engagement time on this campaign.
