A New Generation of Conservationists
The Mediterranean Biome consists of five regions around the globe. Scientists around the Earth are united in saving these threatened regions via the Mediterranean Action Network.
The Nature Conservancy asked Singlebound Creative to create a brand and a web presence for the Mediterranean Action Network. We recommended a brand that would set the Mediterranean Action Network apart from other non-profits and environmental brands. We wanted something that spoke to the new generation of conservationists.
We set out to create a brand that would inspire scientists in these regions to act on behalf of the Biome, and invigorate them to share their conservation tactics with other conservation leaders within the network.
Each of the logo mark’s semicircles represent one of the five regions of the Mediterranean Biome. We purposely avoided the color green, instead using red to convey urgency.
Show Me the Data
The Nature Conservancy conducted an ambitious hectare-by-hectare survey of the entire Mediterranean Biome. We wanted to arm the scientific community with this groundbreaking data in an interactive and immediate way, rather than the traditional ream of raw data.
Working directly with scientists at The Nature Conservancy, we distilled the raw data of this exhaustive, two-year survey and put it into the hands of scientists around the world by way of interactive data visualization tools.
We took a quarter billion points of data and built an engine to parse it 10 times faster than Google Earth. Now those protecting these regions can simply interact with the data visually, speeding up their efforts tremendously.
Creative Director, Singlebound Creative
