A Healthy Lifestyle Brand
Singlebound Creative created a social-sharing website that serves as the heart of the Reboot Movement. The Reboot Movement is sponsored by a socially conscious health and wellness company, Reboot Your Life. Community outreach partners include Dole, Whole Foods, National Good Food Network and BluePrintCleanse.
The audience for Reboot Your Life includes both the fit and active, as well as the sick and obese. The website needed to hook both of these groups simultaneously. We needed a look and feel that would excite fitness enthusiast on the lookout for the next hot trend, and also be inspiring and encouraging to people who’ve never before participated in a healthy lifestyle.
Conquering the Self Esteem Hurdle
The population needing the most health education was the one we most needed to reach — those who knew they needed to drastically change their lifestyle, but had no idea how to start…and probably doubted they’d ever succeed at it.
Since change is easier with a community, we made the website with built-in social sharing. This lets community members ‘friend’ each other, buddy-up for Reboot cleansing, exchange messages, or start their very own group. Fruits & veggies are literally the hero of the website. We draw people in with beauty shots of simple foods — a refreshing change to the in-your-face junk food packaging of your mega mart. And the vibrant promotional grid allows rotating marketing messages for each group.