The Men’s Wearhouse of Canada
Moores clothing, one of Canada’s largest retailers, needed a redesigned website and a brand boost. The goal with the website redesign was to modernize the brand of what has been historically a family business.
Our approach was to create something new and authentic for the audience to connect with. Photography would be the centerpiece of the new website — candid and accessible with real guys. Large sans-serif type would set a contemporary tone but keep things straightforward and down-to-earth.
Who rents tuxedos? Brides, that’s who.
Appealing to young women while maintaining the personality of a Men’s brand requires nuance. We bring the Moores service story to life by helping brides-to-be plan the big day intuitively with pre-styled ensembles for different themed weddings, a color picking tool, and a tuxedo-fitting calendar for all the men in the wedding.
Our analytics-driven approach confirmed that engagement devices (small pun intended) create lasting customers from rental to retail. The tuxedo rental portion of the site engages the highest-value customer—the
bride-to-be.
