A Global Mobile Party
Mig33 is a global mobile community offering chat rooms, instant messaging, sms, photo sharing, cheap to free calls and more. The audience is global, young and primarily East Asian.
Mig33 was growing their calling card replacement business into a rich mobile community with a wealth of services and features. We needed to find a way to communicate all that mig33 had to offer to their young, global market.
Enter the MigBot. He was designed to connect to the young international audience, and was used to explain complex ideas in a fun and visual manner, thus sidestepping language barriers.
A Complex Story Told to a Diverse Market
After a few meetings with mig33′s leadership, we distilled these core ideas: any phone, any way, anywhere & anyone. We created a story of love blossoming between two MigBots and brought it to life in an upbeat, whimsical animation.
The animation became the hero of the mig33 website, which adopted the playful mood. The MigBots, website and animation played out very well and was embraced by the mig33 community.
