The Anti-Shopping Experience
The Typical Men’s Wearhouse customer hates to shop. So how did we create an anti-shopping experience? We took the in-store experience of ease, convenience and consistency of product quality and brought it online. We needed to show our shopper that buying a suit is easy. And when it’s done, they’re going to like the way they look.
When Singlebound Creative redesigned www.menswearhouse.com, we wanted to reduce shopping fatigue for our user. So we recommended removing several site features to simplify the user flow. The cost saving from the feature reductions alone paid for the entire redesign effort.
Reach Out to the Younger Guys
Men’s Wearhouse needed to reach out to the next generation of professionals without disrupting their core customers. A more contemporary design went a long way towards that end. .
We moved away from brown and burgundy and established a light, open feel, introducing a system of tiered page grids, each allowing ample room for showcasing product, and easy module swapping for promotions and A/B testing. After the re-launch of MensWearhouse.com we saw significant gains in year-over-year ecommerce revenue and big improvements in conversion from site to store.
