A Cheeseburger Away From a Heart Attack
The film, ‘Fat, Sick & Nearly Dead’, chronicles on man’s personal mission to regain his health.
With the film pre-release weeks away, Fat, Sick and Nearly Dead approached Singlebound Creative to create an eye-catching site that hooked people’s interest in the film and lay the groundwork for the ambitious retail goals to follow.
The site connects people immediately with Joe Cross, who hits the road with juicer and generator in tow, vowing only to drink fresh fruit and vegetable juice for the next 60 days. Across 3,000 miles he has one goal in mind: To get off his pills and achieve a balanced lifestyle.
Great Community Response
A full page of video testimonials show the positive response Joe’s journey has received from individuals across the country.
In addition to the many awards won, the film’s been reviewed in Harper’s Bazaar and Newsweek. Partnerships have been forged with Dole Foods, Whole Food’s Market and more.
The site launched in 2010, and the official film release took place in April of 2011. We continue to expand e-commerce, social integration and other features.