What do iPad 2, My Little Pony and BMW have in common?

August 3, 2011 by

What do the iPad 2, My Little Pony and BMW have in common? Delight and beauty. Humans feast on lovely looking things. It’s as true for the CEO as it is for the systems analyst. It’s as true for congresswomen as it is for tweens. So we tend toward beauty. What does this mean? It [...]

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B2B Brand Mediocrity

June 29, 2011 by

The B2B company’s face to the world is typically uninspired and downright boring. The result? In most B2B eddies there’s a leadership space just waiting to be filled. It’s a case of mediocrity groupthink. Rather than filling the void, B2Bs are fixated on their competitors ― striving to inch a little bit above a very [...]

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Web Launch for a Healthy Lifestyle Brand

April 1, 2011 by

Singlebound Creative created a social-sharing website that serves as the heart of the Reboot Movement. The Reboot Movement is sponsored by a socially conscious health and wellness company, Reboot Your Life. Community outreach partners include Dole, Whole Foods, National Good Food Network and BluePrintCleanse. The audience for Reboot Your Life includes both the fit and [...]

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