In recent years, brands have seen the benefit of getting mixed up in art scenes. For instance, Dell brought in the design collective, PeachBeach, to paint three massive walls built of Dell Computer Switch-Lids. Fila bolstered its iconic brand with the artistry of Barcelona’s Alex Trochut. The result was something fresh, modern and original. Nike used [...]
Is it too late for big agencies?
August 10, 2011 by
Many are wondering about the future of agencies. The web was a huge game-changer and agencies never quite adapted. Agencies are losing market share and creative work is being pulled in-house. The agency model is anachronistic at best, and in many cases downright broken. So what’s the trouble with big agencies? First and foremost, agencies [...]
What do iPad 2, My Little Pony and BMW have in common?
August 3, 2011 by
What do the iPad 2, My Little Pony and BMW have in common? Delight and beauty. Humans feast on lovely looking things. It’s as true for the CEO as it is for the systems analyst. It’s as true for congresswomen as it is for tweens. So we tend toward beauty. What does this mean? It [...]