What do the iPad 2, My Little Pony and BMW have in common? Delight and beauty. Humans feast on lovely looking things. It’s as true for the CEO as it is for the systems analyst. It’s as true for congresswomen as it is for tweens. So we tend toward beauty. What does this mean? It [...]
B2B Brand Mediocrity
June 29, 2011 by
The B2B company’s face to the world is typically uninspired and downright boring. The result? In most B2B eddies there’s a leadership space just waiting to be filled. It’s a case of mediocrity groupthink. Rather than filling the void, B2Bs are fixated on their competitors ― striving to inch a little bit above a very [...]
Copernicus Fund Microfinance Institution
November 28, 2010 by
Copernicus Fund is a new microfinance institution in the Bay Area of California. They came to Singlebound Creative to launch their brand and web presence. Working together with Copernicus, we could see the web presence needed to reach four key user profiles. Profiles ranged from people with limited English and a cell phone as their [...]