The B2B company’s face to the world is typically uninspired and downright boring. The result? In most B2B eddies there’s a leadership space just waiting to be filled. It’s a case of mediocrity groupthink. Rather than filling the void, B2Bs are fixated on their competitors ― striving to inch a little bit above a very [...]
The Future of Brands
June 24, 2011 by
There’s an historic brand power shift underway. Some brands are owning this reality, while others are scrambling for damage control, or simply keeping their heads in the sand. Branding 101: A Quick Recap First of all, branding is as old as humans. As long as there have been people, we’ve used symbols as a means [...]
How to reach Gen Y? Be authentic. And be online.
June 2, 2011 by
Gen Y (a.k.a. Millennials ) are people coming into adulthood post 2000. They are the largest consumer group the US has ever known. The outnumber the baby boomers and they do everything ― socializing, watching TV, gaming, shopping ― online. Take a look at the full size here: http://bit.ly/mahqW3 Email info@singleboundcreative.com for the full size, [...]
